We analyze our support queries closely looking for pain points which can be eradicated with an innovative feature solution. We use Zendesk to power our website support pages and helpdesk which centralizes all this valuable feedback from users. It provides them with a real-time picture of a lead’s activity and sales-readiness.įurthermore we are big on customer feedback. It also integrates with Salesforce so our sales team receives the Act-On lead data and activity history straight to their CRM dashboards. How do you use this treasure trove of customer insight to power your marketing efforts?Īs I said before, Act-On is our marketing automation platform and one of the most important automated processes is the lead scoring, which allocates points to leads who complete certain activities and this powers our marketing and sales efforts. Your company has a growing community of users. This is used across the team and not limited to only marketing. I can share anything from my screen to my colleagues, and vice versa. We use Mikogo on a daily basis to jump into an online meeting and get on the same page with anyone.
And reserve the non-creative tasks for the morning e.g. blogging) that needs to be done or a project where I must be at my best, then I will take that on after lunch. One other “hack” which I think is vital is knowing the hours when you are most productive.
It’s important to know exactly what you want to accomplish for the day, focus on that, and don’t get distracted by smaller tasks which can suddenly become far more time-consuming than expected and prevent you from achieving the day’s goals. Of course, all my tasks and projects are tracked in our project management system, JIRA, but I find that a short, concise list is better at quickly summarizing what I have to do for the day. That list becomes everything to me for the day. If I haven’t already done so, I write them down on my phone or in a file on my desktop. That’s the world of a tech start-up! I also check for progress and status updates on any work I have recently delegated or outsourced to others.Īs a marketer, what is your favorite productivity hack?Īt the start of every day usually before work, I think about my priorities and what I want to accomplish for the day. The days are quite action-packed and it can almost feel like a race at times getting through all the tasks for the day, meeting deadlines, and reaching our goals. I’m responsible for all aspects of marketing at Mikogo so my tasks from one day to the next can be very varied, for example: researching and creating content, optimizing and testing our website, managing our email automation, doing a detailed analysis of our marketing data, interviewing customers, etc. The landscape is forever changing and you never know when you’ll get thrown a curve ball and your day’s plans take a sudden change. There’s nothing really “average” in a tech start-up. “Think about the top 2–3 things that you do better than anyone and make sure that is clearly communicated.”
As a third, I occasionally see what has been written and recommended on LinkedIn Pulse within my network. Your top 3 blogs you read daily: KISSmetrics and HubSpot are a head above the rest. Your favorite time-saving trick: Close my email when I’m working on something important or creative e.g. You start your day with: Cleaning up my email inbox and prioritizing any new tasks.
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